Strategic direction for brands that need clarity and forward motion.
If your marketing feels heavy, confusing, or harder than it should be, this is where we fix it.
Services
We always start with clarity work.
Implementation support is available after an audit.
Marketing Clarity Audit
start here
A focused audit + working session to get your marketing unstuck and pointed in the right direction.
Mini Clarity Audit
optional quick start
A shorter session to pressure-test your message and decide what to do next.
Implementation support
available after an audit
Project-based support to help you get changes live.
The Marketing Clarity Audit
A deep dive into your message and priorities so your marketing finally makes sense again.
How it works
This is a focused audit paired with a working session, designed to reset your marketing at the root. I review your website and key marketing touch points ahead of time.
Then we meet for a working session to clarify what you’re really trying to say, who you’re for, and what actually deserves your attention right now.
This isn’t a report you skim once and forget. It’s a clarity reset you can come back to.
This is the starting point for almost every engagement.
Some clients stop here and implement on their own. Others bring me in for project-based support to help get changes live. No retainers by default. No overcomplication.
What we look at
Your website: homepage and key pages
Your core message and tone
Where people first encounter your brand: social, search, email, reviews
What you’re currently trying to do, and where things feel stuck
What you walk away with
Clear, human “what you do” messaging
Who you’re for, and who you’re not
Paste-ready copy you can use immediately
A short list of priorities for the next 30–90 days
Confidence about what to focus on — and what to ignore
A clean, usable summary you can reference as you make decisions
If your marketing feels broadly off or outgrown, this is the right place to start.
A 30-minute working session to pressure-test your message and decide what to do next.
What happens
You send your website + key channels (and any brand notes you have)
You answer a short set of prep questions
We meet for ~30 minutes
I share my honest impressions and recommend the single highest-impact next step
What I’ll ask
What’s the real reason customers choose you over a similar option?
Who are you not for?
What’s the one thing you’ve been meaning to fix or decide (website, messaging, Google, etc.)?
What are your current channels? (site + socials + anywhere else people find you)
What you walk away with
Clear language for your strongest “why you” hook
A recommendation for what to fix next (and why)
What to ignore for now
A short written summary after the call
Mini Clarity Audit
This is a focused session. We’ll pick one primary area to zoom in on. If you need a full reset, the Marketing Clarity Audit is the better fit.
Implementation support (optional)
Some clients leave the audit with everything they need.
Others want help getting it live - fast.
If you want momentum, I offer scoped, project-based support, such as:
Homepage or services page rewrites
Messaging cleanup across key touchpoints
Light SEO structure and content guidance
Priority support while you execute
No retainers by default. No overcomplication.
Fit check
We could be a good fit if:
You’re a founder or small team doing marketing alongside everything else
Your website/message feels off and you want it fixed at the root
You care about sounding like yourself, not like everyone else
You want fewer priorities and clearer decisions
Probably not a fit if:
You need a designer-for-hire or full creative production
You want ad management or daily social execution
You’re skipping strategy and jumping straight to output
You’re not open to trying new things
Your Questions, Answered
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No. You just need to be willing to share what you have and make decisions.
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Nope. If you need a designer, happy to collaborate with one (or make a recommendation!). This work is story, messaging, and marketing direction.
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Yes, in a practical way (and I do have lots of experience in this area). I focus on messaging, site structure, and content direction that support search. I don’t do technical SEO retainers or a heavy audit full of charts.
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Yes, if you want it. You can add a content kickstart, fractional support, or website support after the sprint.
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Yes! In fact, that’s ideal. Everything I do is designed to hand off so your team can execute without guessing.
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Links to your website and platforms, a little context on what you sell, and quick replies during the sprint window.
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We will find it together! Clarity is a core part of the work.
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That’s the goal. AI simply pulls from all over the place - even social. So it’s important that you brand shows up consistently in all of the places that matter to your customers.