Hi, I’m Leanna, founder of Lark Strategy.
Over 10+ years working with clients, in house, and in agency settings as a marketer, I’ve led editorial strategy, built voice frameworks, and helped preserve content through an acquisition.
I started Lark Strategy because I know what it’s like to feel completely paralyzed by all the things you could do in marketing - and that feeling when you’re trying, but can’t seem to nail it.
The worst part for me was writing blogs or coming up with “organic acquisition” strategies without talking to a single customer. Marketing to your customers in a vacuum is JUST like…a vacuum. It just kind of sucks.
It’s way more effective (and way more fun) to talk to your audience in your brand’s real personality - whether that’s yours, the CEO’s, or (ideally) the CEO’s dog.
Once your voice and story are clear, decisions get easier: which channels to show up on, what content to make, and even which ads and placements actually feel like you.
Fair warning: I move fast. I’ve tried being calm, cool, and collected, and…nope. I’m excitable, I like having fun at work, and I really like making things happen.
If that sounds appealing and you’ve got projects you want to collaborate on, I’d love to hear from you!
Why Lark Strategy?
Larks are ground dwelling, not-super-flashy birds that sing while they fly. I love birds. And I love that idea of marketing on the fly - not being too polished, pretentious, or precious about it.
Also, Lark Strategy was actually an available URL that I didn’t have to fight someone for!
Reviews & kind words
Leanna’s work on our website was impeccable. She researched our target markets and created sleek, engaging content…Her holistic, multidimensional approach helped us reach audiences from multiple entry points—and the site truly looked and felt like us. I recommend her without reservation.
— MaryJo B., Ph.D.
Leanna brings productive energy and a creative eye to every project she works on…I’m always impressed by her ability to conduct effective research, understand a target audience, strategize quality content, and adapt to the proper voice for every client. It’s a joy to work with Leanna as she is constantly learning and looking for ways to improve and grow projects and processes.
— Tania H.
Leanna is an absolute pleasure to work with and consistently delivers excellent results, no matter what the project is…brought our team to the next level with her enthusiasm, creativity, and determination to always improve herself and the team. I feel like I hit the jackpot when I hired Leanna, and I would love to work with her again in any capacity.
— Beth D.