Hi, I’m Leanna.
I have a degree in Creative Writing and English Literature and over 10 years of experience working with clients, in house, and in an agency setting.
I’ve led editorial strategy, built voice frameworks, and helped preserve content through an acquisition.
But most importantly: I’m a mom of two, and I hate wasting time. I don’t enjoy fluff, busywork, or chasing competitors.
The biggest thing I’ve learned is simple: marketing falls flat when strategy is made from a distance. It’s way more effective (and way more fun) when you’re close to the story, talking to real humans, and creating content you’re genuinely excited to share.
What I care about is getting you back to the uncopyable core of who you are, so your marketing actually sounds like you and works better because of it.
Also, I move really fast. Fair warning. I’ve tried being calm, cool, and collected at previous jobs, and…nope. I’m excitable, happy, and I like having fun at work. If that sounds appealing, I’d love to hear from you.
Why Lark Strategy?
Larks are ground birds with a sky song - they rise and sing at the same time. That’s the work here: get clear on who you are, then start sharing it while you build momentum.
(Also, I love birds.)
Reviews & kind words
Leanna’s work on our website was impeccable. She researched our target markets and created sleek, engaging content…Her holistic, multidimensional approach helped us reach audiences from multiple entry points—and the site truly looked and felt like us. I recommend her without reservation.
— MaryJo B., Ph.D.
Leanna brings productive energy and a creative eye to every project she works on…I’m always impressed by her ability to conduct effective research, understand a target audience, strategize quality content, and adapt to the proper voice for every client. It’s a joy to work with Leanna as she is constantly learning and looking for ways to improve and grow projects and processes.
— Tania H.
Leanna is an absolute pleasure to work with and consistently delivers excellent results, no matter what the project is…brought our team to the next level with her enthusiasm, creativity, and determination to always improve herself and the team. I feel like I hit the jackpot when I hired Leanna, and I would love to work with her again in any capacity.
— Beth D.